explaining brand positioning

Explaining Brand Positioning. August 31st, 2020 / NoVa Digital Marketing You’ve probably heard this term many times and wonder what it really means. Let’s try to condense this term the best possible way. It is, essentially, the first step into building your business/brand. Brand positioning is the process in which you answer basic questions thatContinue reading “explaining brand positioning”

Starting a Business During a Pandemic​

Starting a Business During a Pandemic August 11, 2020 / NoVa Digital Marketing You are probably thinking about opening a business but are scared of taking the first step, particularly during COVID-19. We don’t blame you– we’ve also watched the news about the downturns companies such as Airbnb and Disney are going through.  If hugeContinue reading “Starting a Business During a Pandemic​”